Using AI to Write Copy: Benefits, Best Practices, and a Few of Our Favorite Tools

Artificial intelligence (AI) is quickly advancing and changing the world in copywriting. AI-powered tools can help you brainstorm ideas, research topics, and write more persuasive copy.

But how can you use AI to your advantage without falling into the trap of creating robotic or unoriginal content?

Benefits of Using AI for Copywriting

AI can help improve copywriting in a variety of different ways. For instance, copywriters can use AI to:

• Brainstorm new ideas

• Generate keywords 

• Research or suggest topics

• Create outlines

• Research target audiences and competitors

• Correct spelling and grammar errors

• Write more persuasive copy

Best Practices to Follow When Using AI to Write Copy 

Although AI can help in many ways when copywriting, it's important to remember that it's just a tool. For professional, high-quality content, AI should be used by a copywriter, not in place of a copywriter. 

Here are some best practices to follow when using AI to aid in copywriting:

• Don't fully trust what AI says. 

  AI is still under development, and it can sometimes make mistakes or even write some pretty terrible content. Be sure to always proofread and edit the copy it provides.

• Use a plagiarism checker. 

  AI can also plagiarize content, so it's important to use a plagiarism checker to ensure the copy is original.

• Don't use AI to write an entire piece of content. 

  AI is best used as a tool to help you with the brainstorming, research, and writing process. It is not capable of writing high-quality content on its own.

• Use AI to enhance your creativity. 

  AI can help you develop new ideas, but it can't replace your creativity. Use AI to get you started and support you along the way, but be sure to let your own unique voice shine through in the final product.

Tips For Writing Great Content Using AI 

AI can provide great ideas, copy, and suggestions, but it all depends on the user. AI can't read your mind, so you must be specific and detailed with your requests.

When using AI to assist with copywriting, it's always best to:

• Be clear about your goals.

  What do you want the copy to achieve? Once you know your goals, you can use AI to help you create content that is tailored to your needs.

• Be specific in your instructions.

  Be clear with what you are looking for and provide as much detail as possible. This will help achieve the best results.

• Be patient.

  AI is still learning and developing, so it may not always provide great results. Be patient and give it time to learn your preferences and adjust to your style.

By following these tips, you can use AI to produce unique and compelling copy to help you reach your marketing goals. Continue reading to learn about AI tools we like using at Magnolia Content.

AI Tools and How We Like to Use Them at Magnolia Content

At Magnolia Content, we use AI to help with a variety of different things. Here are some of the most common AI tools we use:

• ChatGPT

  ChatGPT is a chatbot that can produce text, translate languages, write creative content, and answer your questions. We use ChatGPT to brainstorm ideas, conduct research, and even help us get started with unfamiliar topics.

• Grammarly

  Grammarly can identify and correct spelling and grammar errors in your writing. We use Grammarly to proofread our copy and check for any unintentional plagiarism.

• Jasper

  Jasper is an AI writing assistant that can help you write blog posts, emails, social media posts, and other types of content. We use Jasper to help us create outlines and suggest content.

In addition to these AI tools, AI is also infused into many marketing platforms now, including:

• HubSpot 

  HubSpot is a marketing software platform with an AI-powered content creation tool called Content Ideas. Content Ideas can help you generate ideas for blog posts, landing pages, and other content.

• Gmail 

  Gmail has an AI-powered assistant called Smart Compose that suggests phrases and sentences as you type, and it can even complete entire emails for you.

• Later

  Later is a social media scheduling tool with AI-powered features such as Smart Captions, Hashtag Suggestions, and Best Time to Post recommendations. 

• Canva

  Canva is a well-known graphic design platform that offers a variety of AI features to help users create professional-looking designs. Some of its AI features include Magic Eraser, which can remove backgrounds from images with a single click; Text to Image, which allows you to turn text into images; and Magic Write, which generates text based on your input.

AI is a valuable tool that can improve your copywriting. However, it's important to use it wisely and not to rely on it too heavily.

By following the tips and suggestions above, you can use AI to improve your copywriting skills and produce content that is both effective and engaging. Always proofread and edit the copy that AI generates, and work with a copywriter to get the best results. 

Magnolia Content is Here to Take Your Marketing Efforts to the Next Level

Want to ensure a unique message is created efficiently with or without using AI? Our team at Magnolia Content is here to help! 

We can help you create content that is both effective and engaging, all while ensuring it is unique and original. We can also help you develop a clear, concise message that connects with your target audience. 

Book a consultation today to learn more about how we can help create content to help you achieve your business goals. We're looking forward to hearing from you!